We are committed to operating responsibly and respecting our people, our communities and our planet

Our Environmental, Social, and Governance (ESG) strategy is aligned to our purpose and vision and mirrors our strategic goals as a challenger business.

We believe ESG is a key enabler, underpinning our ambition to become a high-performing, consumer-centric, and responsible business.

By developing a sustainable next generation products (NGP) business, we offer adult smokers a better choice of potentially less harmful products. As we build a more efficient, higher-quality supply chain, we cut carbon emissions and waste. And as we develop a high-performance culture, we create a safer, more inclusive working environment for our people.



Our ESG priorities

We focus on eight ESG priority areas, across our full value chain. We have grouped these areas into three broad categories of our ESG agenda: healthier futures, positive contribution to society, and safe and inclusive workplace.




CDP Supplier Engagement Leader

We have been recognised by CDP as a supplier engagement leader in 2024 for a sixth consecutive year.


FT Climate Leader

We've been recognised as a Financial Times Climate Leader for five successive years.


Net Zero target

Our Net Zero target has been approved by the Science Based Targets initiative.


Race to Zero

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For more detailed information about the cookies we use, see our Cookie policy


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