Investor FAQs

Imperial Brands is a global consumer-focused business with a distinctive challenger role in the transforming tobacco and nicotine industry.

Imperial Brands is driving a more consistent performance from its portfolio of combustible products and building scale in next generation products (NGP) – smoke-free alternatives to traditional tobacco products – through focused investment choices.

Key brands include:

• JPS, Gauloises, Davidoff, West, Rizla and P&S (international brands).
• Winston, Backwoods, L&B, Golden Virginia, Fortuna and Fine (local brands).
• blu, Zone, Skruf, Pulze, iD and iSenzia (NGP brands).

Details of Imperial Brands’ major brands can be found on the ‘our brands’ page.

Imperial Brands is evolving its distinctive challenger approach that has driven strong operational and financial performance since 2021.

This means:

• Getting even closer to its consumers by investing further in insights, innovation and marketing
• Continuing to make deliberate, focused choices about which opportunities to pursue
• Investing to become a simpler, more efficient and data-led organisation

This approach is fundamental to its twin priorities: to deliver sustainable value from tobacco and to build scale in NGP – and in turn to deliver consistent returns to shareholders.

Details about Imperial Brands’ strategy can be found on the strategy page.

Imperial Brands is building scale in smoke-free alternatives through focused reinvestment. We refer to these products as next generation products or NGP. Imperial Brands’ innovative range of vape, heated system and modern oral brands are now available in more than 20 markets.

Imperial Brands’ NGP portfolio include blu vapes, Zone and Skruf nicotine pouches, the Pulze heating device, iD heated tobacco sticks and iSenzia tobacco-free nicotine sticks.

Details about Imperial Brands’ NGP can be found on the ‘our brands’ page.

Imperial Brands has a clear capital allocation framework alongside its strategy. The four priorities are: invest in the business to drive sustainable growth; maintain a strong and efficient balance sheet; pay a progressive dividend per share in line with underlying performance; and return surplus capital to shareholders.

Imperial Brands is committed to a share buyback in every year to 2030, based on surplus capital after meeting other allocation priorities.

Imperial Brands’ board evaluates the right level of dividend and share buyback each year.

Details of Imperial Brands’ financial track record can be found on the financial performance page.

Imperial Brands is committed to operating responsibly and respecting its people, its communities and the planet.

The company’s Environmental, Social, and Governance (ESG) strategy is aligned to its purpose and vision and supports our strategic and commercial goals as a challenger business.

Imperial Brands believes ESG is a key enabler, underpinning its ambition to become a high-performing, consumer-centric, and responsible business.

By developing a sustainable NGP business, the company offers adult smokers a wider choice of potentially less harmful products. As Imperial Brands builds a more efficient, higher-quality supply chain, it cuts carbon emissions and waste. And as it develops a high-performance culture, Imperial Brands creates a safer, more inclusive working environment for its people.

Details of Imperial Brands ESG performance can be found on our ESG performance page.

Details about Imperial Brands’ share price can be found on the share price data page.

A summary of Imperial Brands’ recent financial performance can be found on the financial performance page.

Our results and presentations can be found on our results, reports and presentations page