How we work with our suppliers
The way we collaborate with key partners in our supply chain has a profound impact on what we can achieve as a business
The way we collaborate with key partners in our supply chain has a profound impact on what we can achieve as a business
We partner with specialists who share their expertise and innovation in a diverse range of areas – from the ingredients of our products through to device design, packaging and marketing.
Building deep, trusting bonds with these suppliers is key to our future success. Close collaboration, for example, can help us respond more quickly to evolving consumer demands.
And mutually beneficial relationships with carefully chosen partners who share our values and high standards can help us meet our People and Planet objectives.
SRM Connect – Imperial Brands’ global Supplier Relationship Management programme – was launched in 2024 and is transforming our approach to how we work with our strategic suppliers.
At the centre of the programme is a framework that provides the tools, governance, data and rewards to build strong, consistent and sustainable partnerships, globally, across all areas of spend.
SRM Connect is founded on six pillars of performance that place an emphasis on relationship, service quality, innovation, agility, people and planet, and a shared challenger mindset.
Our development of the programme represents a positive shift in our approach that allows us to realise our challenger ambitions – and connect with our partners in a more focused and value-driven way.
In 2025, we hosted our inaugural SRM Connect Conference and Awards to celebrate supplier excellence in each of the SRM Connect pillars.
SRM Connect continues to evolve, expanding its reach and impact across the organisation. The programme has already proven to be a significant success, strengthening relationships and driving measurable value for both Imperial Brands and the companies we partner with.