Accessibility Policy

Last updated: 12/06/2025

At Imperial Brands plc, we are committed to creating a digital environment that is accessible, inclusive and respectful of all individuals. Our approach to accessibility is rooted in our broader commitment to diversity and inclusion—ensuring that our digital experiences are welcoming and usable for all.
 

Accessibility Standards and Compliance:

This site has been developed with the aim of complying with the Web Content Accessibility Guidelines (WCAG) Version 2.1 Level AA, and we keep the site under constant review to improve both accessibility and usability. WCAG are internationally agreed guidelines on how to make digital content more accessible to people with disabilities.
 

Supported Browsers and Devices:

Supported Browsers and Devices:

• Windows: Microsoft Edge (Latest), Google Chrome (Latest and -1), Mozilla Firefox (Latest and -1)
• Mac: Safari (Latest), Chrome (Latest and -1), Firefox (Latest and -1)
• Mobile/Tablet: iOS Safari (Latest), Android Chrome (v14+), Microsoft Surface Edge (Windows 10+)

Unsupported Browsers:

• Internet Explorer
• Older versions of Edge, Chrome, Firefox, Safari (v7 and earlier), Opera, Netscape, and other unlisted platforms
   

Technologies Used:

The accessibility of our site relies on the following technologies:

• HTML
• CSS
• JavaScript
• WebGL
• Portable Document Format (PDF)
   

PDF Accessibility:

We acknowledge that not all PDF documents on our website may be fully accessible to users of assistive technologies. We are working to improve this and recommend using the latest version of Adobe Acrobat Reader for the best experience. Adobe provides guidance on accessing PDFs with screen readers and other tools.
 

Assessment Methods:

Accessibility is assessed through:

• Internal self-evaluation
• Manual and automated testing
• Feedback from users and stakeholders
   

Feedback:

If you are experiencing any difficulty using our website, please let us know by completing our contact form which is available on our Contact Us page.

We also welcome any comments or suggestions on how we can improve your experience.