"These results reflect the good progress we are making in implementing our new focused strategy to transform Imperial."
Chief Executive Officer
- FOCUS ON PRIORITY COMBUSTIBLE MARKETS
- Target increased investment in our largest and most appealing profit pools
- Focus on defined key operational levers to unlock value
- DRIVE VALUE FROM OUR BROADER MARKET PORTFOLIO
- Efficiently manage broader market portfolio
- Create global processes and drive best practice sharing
- Prepare future growth engine
- Selectively rationalise portfolio
- BUILD A TARGETED NGP BUSINESS
- Focus on heated tobacco in Europe as primary growth engine
- Turn around vapour business with focus on the US, the UK and France
- Oral nicotine focus on existing markets
CONSUMER AT THE CENTRE OF THE BUSINESS
- Strengthen critical capabilities: marketing, innovation, digital and consumer insight
- Leverage relevant brand portfolio to address key consumer needs
PERFORMANCE-BASED CULTURE AND CAPABILITIES
- Embed fact-based and collaborative ways of working
- Build a challenger mindset throughout the organisation
- Invest in talent and embrace diversity and inclusivity
SIMPLIFIED AND EFFICIENT OPERATIONS
- Simplify the organisation through global processes underpinned by technology
- Create and embed clear performance management framework that will drive agility and accountability in decision-making
Chief Executive Officer
We have laid the foundations for a performance driven and inclusive culture which supports the delivery of Imperial’s new strategy. Underpinning our cultural shift is a set of five clear behaviours – how we need to think and act in order to succeed.
START WITH THE CONSUMER
Everything we do starts with the consumer – they are the reason we are here.
COLLABORATE WITH PURPOSE
We work collaboratively with others to deliver better outcomes for all of us.
TAKE ACCOUNTABILITY WITH CONFIDENCE
We deliver what we promise, and we hold each other to account.
BE AUTHENTIC AND INCLUSIVE TO ALL
Everyone is welcome. The more diverse we are, the stronger we are.
BUILD OUR FUTURE
We stay one step ahead, and challenge ourselves to be better every day.
FORGING A PATH TO A HEALTHIER FUTURE FOR MOMENTS OF RELAXATION AND PLEASURE
Our purpose is our guiding light. It defines why we are here, what we are trying to achieve over the long term and the growing contribution we can make to society over time.
Forging a path
This is our commitment to finding a long-term solution for harm reduction. We have started the journey. It will take time, energy and creativity but we are clear on our direction.
This is our commitment to make a positive contribution to a healthier future for our consumers and society through potentially reduced risk products as well as our commitment to operating responsibly, minimising our impact on the planet.
Moments of relaxation and pleasure
This recognises why our consumers enjoy our products and our role to provide genuine choices in how experiences are delivered.
TO BUILD A STRONG CHALLENGER BUSINESS POWERED BY RESPONSIBILITY, FOCUS AND CHOICE
Our vision sets out our medium term aspirations. It defines our priorities and focus for the next five years and ultimately underpins the delivery of our longer term purpose.
Build a challenger business
This is about the mindset we want to embrace, one that plays to our historic strengths as the smaller player yet faster, more agile and confident.
Powered by responsibility
We are committed to operating responsibly in everything we do, respecting our communities and our planet.
Focus and choice
We will be thoughtful in where we allocate resources; these decisions will be based on robust consumer insight to provide adult smokers with the best choices.