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"These results reflect the good progress we are making in implementing our new focused strategy to transform Imperial."

 

STEFAN BOMHARD

Chief Executive Officer

  • FOCUS ON PRIORITY COMBUSTIBLE MARKETS
  • Target increased investment in our largest and most appealing profit pools
  • Focus on defined key operational levers to unlock value
  • DRIVE VALUE FROM OUR BROADER MARKET PORTFOLIO
  • Efficiently manage broader market portfolio
  • Create global processes and drive best practice sharing
  • Prepare future growth engine
  • Selectively rationalise portfolio
  • BUILD A TARGETED NGP BUSINESS
  • Focus on heated tobacco in Europe as primary growth engine
  • Turn around vapour business with focus on the US, the UK and France
  • Oral nicotine focus on existing markets

STEFAN BOMHARD

Chief Executive Officer

CONSUMER AT THE CENTRE OF THE BUSINESS

  • Strengthen critical capabilities: marketing, innovation, digital and consumer insight
  • Leverage relevant brand portfolio to address key consumer needs

PERFORMANCE-BASED CULTURE AND CAPABILITIES

  • Embed fact-based and collaborative ways of working
  • Build a challenger mindset throughout the organisation
  • Invest in talent and embrace diversity and inclusivity

SIMPLIFIED AND EFFICIENT OPERATIONS

  • Simplify the organisation through global processes underpinned by technology
  • Create and embed clear performance management framework that will drive agility and accountability in decision-making

STEFAN BOMHARD

Chief Executive Officer

We have laid the foundations for a performance driven and inclusive culture which supports the delivery of Imperial’s new strategy. Underpinning our cultural shift is a set of five clear behaviours – how we need to think and act in order to succeed.


START WITH THE CONSUMER

Everything we do starts with the consumer – they are the reason we are here.


COLLABORATE WITH PURPOSE

We work collaboratively with others to deliver better outcomes for all of us.


TAKE ACCOUNTABILITY WITH CONFIDENCE

We deliver what we promise, and we hold each other to account. 


BE AUTHENTIC AND INCLUSIVE TO ALL

Everyone is welcome. The more diverse we are, the stronger we are.


BUILD OUR FUTURE

We stay one step ahead, and challenge ourselves to be better every day.

STEFAN BOMHARD

Chief Executive Officer

FORGING A PATH TO A HEALTHIER FUTURE FOR MOMENTS OF RELAXATION AND PLEASURE

Our purpose is our guiding light. It defines why we are here, what we are trying to achieve over the long term and the growing contribution we can make to society over time.


Forging a path

This is our commitment to finding a long-term solution for harm reduction. We have started the journey. It will take time, energy and creativity but we are clear on our direction.


Healthier future

This is our commitment to make a positive contribution to a healthier future for our consumers and society through potentially reduced risk products as well as our commitment to operating responsibly, minimising our impact on the planet.


Moments of relaxation and pleasure

This recognises why our consumers enjoy our products and our role to provide genuine choices in how experiences are delivered.

STEFAN BOMHARD

Chief Executive Officer

TO BUILD A STRONG CHALLENGER BUSINESS POWERED BY RESPONSIBILITY, FOCUS AND CHOICE

Our vision sets out our medium term aspirations. It defines our priorities and focus for the next five years and ultimately underpins the delivery of our longer term purpose.


Build a challenger business

This is about the mindset we want to embrace, one that plays to our historic strengths as the smaller player yet faster, more agile and confident.


Powered by responsibility

We are committed to operating responsibly in everything we do, respecting our communities and our planet.


Focus and choice

We will be thoughtful in where we allocate resources; these decisions will be based on robust consumer insight to provide adult smokers with the best choices.


PURPOSE LED
FOR SUCCESS

"Our purpose is forging a path to a healthier future for moments of relaxation and pleasure."

MURRAY MCGOWAN
Chief Strategy and Development Officer


CLEAR VISION
FOR SUCCESS

"Our vision is to build a strong challenger business powered by responsibility, focus and choice."

JAVIER HUERTA
Chief Supply Chain Officer


CONSUMER CENTRIC
FOR SUCCESS

"We start with the consumer, focusing on consumer insight and research to ensure we build a portfolio that suits them."

ANDY DASGUPTA
Chief Consumer Officer


CULTURE DRIVEN
FOR SUCCESS

"We launched our five core behaviours which describe how we need to think and act in order to deliver successfully on our ambitions."

ALISON CLARKE
Chief People and Culture Officer

AT A GLANCE

With our new strategy clearly articulated, we have plenty to achieve in the year ahead.

THÉRÈSE ESPERDY

Chair

STEFAN BOMHARD

Chief Executive Officer

Being clear about our purpose and vision enables us to set in place the building blocks to develop the right culture to support our strategic delivery.

MANAGING OUR ESG RESPONSIBILITIES

Managing our Environmental, Social and Governance responsibilities remains a core part of the way we operate at Imperial Brands. Following the refresh of the company strategy during 2021, a process of stakeholder engagement will be undertaken to confirm our priority ESG issues, to ensure we align to our new business strategy and to developing external expectations.

Building and maintaining trust with our stakeholders underpins the success and reputation of our business. Stakeholder engagement introduces wider perspectives and enables better decision-making. It is an ongoing process which we primarily use to help us understand key priorities and how we can do things better. 

Download ESG Review