18 November 2025

Full Year Results Statement

Report for the year ended 30 Sept 2025

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CONSISTENT DELIVERY, STRONG FOUNDATIONS


Business highlights

  • Continued strong operational momentum has delivered further broad-based growth and enabled increased shareholder returns, creating a strong platform for ongoing value creation over the next five years.
  • Tobacco and NGP net revenue growth of 4.1%, underpinned by double digit NGP net revenue growth, strong tobacco pricing and stable market share across five priority markets. Since FY20 +48 bps market share growth. FY25 reported revenue declined -0.7%.
  • NGP net revenue up 13.7%, a further year of double-digit growth driven by oral nicotine in US and Europe, with share growth across all smoke-free categories; reported NGP revenue up 14.9%.
  • Distribution performance reflects strong tobacco pricing offset by long-distance transportation.
  • Strong growth in Group adjusted operating profit of 4.6%; reported operating profit down -1.8%.
  • Adjusted earnings per share up 9.1%, driven by profit growth and share count reduction; reported EPS down -16.5%.
  • Continued strong cash generation, driven by combustibles business; free cash flow of £2.7bn.
  • Increased shareholder returns: FY25 dividend up 4.5% and £1.25bn buyback for FY25 now completed; £10bn returned to shareholders FY21 to FY25; £1.45bn share buyback for FY26 commenced. 

Financial summary

 

  Reported Adjusted2
Twelve months ended 30 September 2025 2025 2024 Change 2025 2024 Actual Constant
currency3
Revenue £m 32,171 32,411 -0.7% - - - -
Tobacco & NGP net revenue1 £m - - - 8,316 8,157 +1.9% +4.1%
Operating profit £m 3,490 3,554 -1.8% 3,988 3,911 +2.0% +4.6%
Earnings per share p 251.1 300.7 -16.5% 315.0 297.0 +6.1% +9.1%
Net debt £m (8,954) (8,340) - (8,406) (7,740) - -
Dividend per share p 160.32 153.42 +4.5% 160.32 153.42 +4.5% +4.5%


1 Tobacco & NGP net revenue is reported revenue less duty and similar items, sale of peripheral products and Distribution (Logista) revenue.

2 See page 3 for the basis of presentation and the supplementary section at the end of the financial statements for the reconciliation between reported and adjusted measures.

3 Constant currency removes effect of exchange rate movements on the translation of the results of our overseas operations.


Our performance in FY25 adds to our track record of consistent growth, demonstrating the sustainability of our tobacco business and the exciting growth opportunities in next generation products.


Lukas Paravicini, Chief Executive

“Our consistently strong operational and financial delivery provides a firm platform on which to build as we embark on the next phase of our strategy. As I take over as Chief Executive Officer, I want to thank my predecessor, Stefan Bomhard, for his leadership over the past five years, during which time we significantly strengthened the company and delivered outstanding returns for shareholders. Our performance in FY25 adds to our track record of consistent growth, demonstrating the sustainability of our tobacco business and the exciting growth opportunities in next generation products. 

“During the next strategic period, we will evolve the distinctive challenger approach which has underpinned our recent success. This means we will continue to invest in consumer insights, innovation and marketing capabilities. We will also continue to make deliberate, focused choices about which opportunities we pursue, and develop a simpler, more efficient and more agile organisation.

“While our approach is evolutionary, our ambition is bold – to deliver a step-change in our capabilities and fully unleash the potential of our people. This transformation will enable us to fulfil our twin strategic priorities – sustainable value in combustibles and scale in NGP – and realise our purpose of forging a path to a healthier future for moments of relaxation and pleasure.”


Investor Contacts   Media Contacts  
John Crosse +44 (0)7484 967 842 Jonathan Oliver +44 (0)7740 096 018
Jennifer Ramsey +44 (0)7974 615 739 Simon Evans +44 (0)7967 467 684
Henry Dodd +44 (0)7941 648 421    

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