We are a global, consumer-focused organisation with a distinctive role in our transforming industry. As the smallest of the four large international tobacco companies, we embrace our natural position as a challenger business.
We have a broad portfolio with a distinctive mix of international and ‘local jewel’ brands. We use insights to build brands which are focused, differentiated and address our consumers’ particular needs.
Our ESG commitments are closely aligned to our commercial strategy and include reducing consumer harm, cutting carbon emissions and waste, and creating a safer working environment.
We play to our strengths as a challenger business, identifying opportunities overlooked by competitors and executing with speed and agility, supported by strong capabilities and culture.