Who we are

We are a global, consumer-focused organisation with a distinctive role in our transforming industry. As the smallest of the four large international tobacco companies, we embrace our natural position as a challenger business.

More about us

Our transformation

Find out more

Our Brands

We have a broad portfolio with a distinctive mix of international and ‘local jewel’ brands. We use insights to build brands which are focused, differentiated and address our consumers’ particular needs.

Explore our brands

Healthier futures

Find out more

People and planet

Our ESG commitments are closely aligned to our commercial strategy and include reducing consumer harm, cutting carbon emissions and waste, and creating a safer working environment.

Find out more

Our ESG performance

Find out more

Careers at Imperial

Help us forge a path to a healthier future. Collaborate, push boundaries, demand better. Bring your challenger spirit. Choose to challenge.

Explore careers

Why join us?

Find out more

News

See key announcements, stories and insights from Imperial Brands. You can also sign up for our news alert service.

Find out more

Capital Markets Day 2025

Find out more

NEW content TITLE

[Toggle the Side Panel  > Content Tree ] to edit this header section.

Share this page

Spotlight on Romania

Featuring stories from colleagues in Romania


Stefan

Junior Account Manager

Tell us about your role?

In my current role, I manage a portfolio of International Key Accounts while also supporting the sales management team through various analyses and reports. In addition, I work closely with the sales team, providing analytical support and insights that help drive informed decisions.

This combination allows me to gain a strong understanding of both the strategic perspective and on‑the‑ground realities, strengthening collaboration between teams.

Overall, this role represents an important step in my professional development, giving me increased responsibility and the opportunity to contribute directly to the company’s objectives.

How would you describe the work culture in Romania?

Romania, as I experience it at Imperial Brands, is open, professional and strongly people focused.

From the moment I joined the team, I felt that the Be Authentic, Inclusive to All behaviour is not just a motto, but a genuine part of the company’s culture.

Everyone is welcomed without prejudice, and you are encouraged to be yourself in a respectful and supportive environment.

Despite these differences, I truly appreciate the diversity and collaboration within our team, even though there are different styles, perspectives and personalities. 

There is a strong sense of inclusion, where you feel comfortable asking for help, sharing your opinions and contributing openly.

For me, the culture at Imperial Brands is defined by teamwork, mutual support, and an environment where diversity drives better ideas, stronger collaboration, and continuous personal growth.

Loredana

Trade Marketing Representative

Tell us about your role?

In my role as a Trade Marketing Representative, I contribute to marketdevelopment by identifying growth opportunities, strengthening commercial relationships and supporting sustainable business performance.

My work focuses on proactive market engagement, leading commercial negotiations and successfully closing contracts, while ensuring strong alignment between consumer expectations and retailer requirements.

Through a market-oriented mindset and adaptability to evolving demands, I aim to create long-term value and deliver results that support broader organisational objectives.

What do you enjoy the most about your job?

What I value most in my work is the interaction with consumers and retailers, as I strongly believe that our behaviors, decisions, and strategies must always start with the consumer.

By understanding consumer needs and translating them into solutions for our retail partners, we create the foundation of trust in our relationship. 

This consumer first approach which enables effective collaboration, alignment across stakeholders and the growth of long-term partnerships between us and our partners. 

What advice would you give to someone considering joining Imperial Brands?

For anyone considering joining Imperial Brands, my advice would be to embrace responsibility, stay agile in the face of change and continuously challenge yourself to think innovatively.

Imperial Brands is an environment where people are valued, collaboration feels authentic and a strong sense of belonging.

It is a place where professional growth is encouraged and where individuals are empowered to evolve, contribute and make a meaningful impact.

Teo

Trade Marketing Representative

Tell us about your role?

My role focuses on driving sales performance and increasing brand visibility in my assigned area. I ensure strong execution in the field and work closely with our commercial partners to build solid, long‑term relationships. In short, I operate where strategy meets market reality.

What do you enjoy most about your job?

What I enjoy most is the direct impact I have in the market. I can clearly see the results of my work through sales growth, improved brand visibility, and trusted partnerships.

It’s a collaborative environment where ideas matter and contributions are recognised.

The dynamic nature of the role is also highly motivating. Every day brings new challenges that encourage me to adapt, learn and continuously develop.

How do you feel most connected to the wider team?

I feel most connected when there is open communication and genuine collaboration, when ideas are shared, support is mutual and everyone works together toward common goals.

Regular interaction and team recognition strengthen this sense of belonging.

Ramona

Trade Marketing Representative

Tell us about your role?

In my role, I support our company in strengthening our brands and growing the business in my area by building solid partnerships and ensuring excellent in‑store execution, from store visits to negotiations and listings, visibility and availability. 

I am a sales professional who adapts quickly, consistent and always keeps the consumer at the centre of every action.

Through strong collaboration with our partners, I make sure we fully understand their needs. A challenger mindset, discipline, preparation and the ability to see opportunities where others see obstacles define my approach.

What is the culture like within the Romanian team?

For me, the culture here means leadership, support, and a shared purpose. We work with leaders who empower us to take ownership and grow.

The teamwork is strong, whenever I needed help, I received it, which builds trust and confidence.

It’s a collaborative environment where ideas matter and contributions are recognised.

If you could describe Imperial Brands in three words, what would it be?

Leadership. Adaptability. Performance.

    Read about our team

    From Representative to Manager: A story of career success

    From Trade Marketing Representative to Area Sales Manager in Romania, Andreea's found success by learning the dynamics of the market, collaborating with teams and embracing her constant desire to grow. As she approaches her 10th anniversary, she tells her story of her career growth, experiences and advice.

    Read more about Andreea

    Hear from our team

    Our use of cookies

    We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

    For more detailed information about the cookies we use, see our Cookie policy

    Analytics cookies

    We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

    For more detailed information about the cookies we use, see our Cookie policy

    :