HOW WE ARE TRANSFORMING

Global Innovation Director, Mattia De Dominicis, explains how collaboration is driving our development of potentially less harmful products.

"For us, creating a healthier future is a team effort. Our partners are embedded at every stage of the innovation cycle."

Kim Reed, President and CEO of our US business, explains how we embrace our smaller size to drive growth in our largest market.

"We have the advantage of staying relatively nimble, able to respond quickly to changing consumer demands and preferences."

Europe Region President Aleš Struminský draws on his own experiences during a 20-year career with Imperial Brands to underline the importance of diversity, equity and inclusion in the workplace.