Global Innovation Director, Mattia de Dominicis, explains how Imperial is taking an innovative approach to developing potentially less harmful products.
"Next generation products are evolving quickly in terms of product and technologies, and traditional ways of working can’t always keep pace."
We focus our investment and resources around our five most important markets of USA, Germany, UK, Australia and Spain, which represent more than 70 per cent of our operating profit.
The communities among whom we work and live rightly expect us to act with the highest integrity and to work tirelessly to improve our social and environment impact.
Our unique heritage is formed from the histories of the diverse businesses that came to together to form Imperial. What unites them all is their track record of innovation and challenging for consumers.