Who we are

We are a global, consumer-focused organisation with a distinctive role in our transforming industry. As the smallest of the four large international tobacco companies, we embrace our natural position as a challenger business.

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Our transformation

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Our Brands

We have a broad portfolio with a distinctive mix of international and ‘local jewel’ brands. We use insights to build brands which are focused, differentiated and address our consumers’ particular needs.

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Healthier futures

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People and planet

Our ESG commitments are closely aligned to our commercial strategy and include reducing consumer harm, cutting carbon emissions and waste, and creating a safer working environment.

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Our ESG performance

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Investor hub

We play to our strengths as a challenger business, identifying opportunities overlooked by competitors and executing with speed and agility, supported by strong capabilities and culture.

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Investment case

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Careers at Imperial

Help us forge a path to a healthier future. Collaborate, push boundaries, demand better. Bring your challenger spirit. Choose to challenge.

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Why join us?

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News

See key announcements, stories and insights from Imperial Brands. You can also sign up for our news alert service.

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Capital Markets Day 2025

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Spotlight on Global Travel, Rizla & Nordics

Featuring stories from colleagues across our Global Travel, Rizla & Nordics Cluster

The Global Travel, Rizla & Nordics (GTR&N) Cluster brings together Imperial Brands’ duty‑free, travel retail, Rizla and Nordic domestic market operations within a single global team.

Katri

Brand Manager, Finland

Tell us about your role?

As Brand Manager, I hold responsibility for both the product portfolio and brand development.

I ensure that all products meet regulatory and compliance requirements while driving brand growth through strategic marketing activations in Finland.

My scope includes consumer and B2B marketing, trade fairs, and experiential activations, with full oversight of local marketing execution.

How would you describe the working culture within our Global Travel, Rizla and Nordics team?

The Nordic teams have always worked very well together. We collaborate effectively and maintain open and constructive discussions.

Even though we represent several countries, there is a strong sense of unity, and we operate as one cohesive Nordic team.

Saad

Key account manager, Norway

Tell us about your role?

I work as a Key Account Manager, focusing on building strong partnerships, driving category growth, and ensuring our commercial priorities are executed in the market. A key part of my work is using category insights and consumer trends to develop commercial proposals for our customers that drive growth for both sides.

What do you enjoy most about your role?

The role itself is a mix of analytics and people, moving between insights, numbers, and close collaboration with customers and internal teams. Also genuinely enjoy building long-term partnerships and finding solutions that work well for both sides.

Why should someone join Imperial Brands?

I joined the company in 2017 as a trainee, and over the years I’ve had the opportunity to work in different roles and gradually take on more responsibility. Imperial Brands gives people room to grow and trusts them to make an impact. At the same time, there is a clear focus on performance and expectations, creating an environment where you both learn and deliver.

Chris

Global Duty Free & Exports

How would you describe the working culture within our Global Travel Rizla and Nordics team?

I would have to say that the culture is truly reflective of the team – global! From speaking Arabic with my customers, Greek in the Athens office or Spanish in the Madrid office (in addition to hearing French and German in either office). Collaborating across different languages is an intrinsic part of this team. And although we are spread across the world (from Florida to Hong Kong), we are still connected in a way that allows us to share trends, data and insights regardless of where our office is.

What makes you feel most connected to your work and the wider Imperial team?

What makes me feel the most connected to both the work and the team is the fact that our goals unite us and drive us to always work together as one. In relation to my specific cluster, whether you are traveling to Tunisia or Thailand, our presence in each market must remain consistent and deliver the expected quality that we are known for. The fact that we can share insights and trends across global teams and apply it to our own specific work makes me feel like we are united and working toward the same vision to make Imperial Brands the one you turn to for a moment of relaxation.

    Read about our team

    Making global collaboration feel easy

    Goya is based in Madrid, with a manager in the UK and work that spans multiple countries. In her first role after Business School, she shares how she collaborates across the globe and builds strong connections from day one.

    Read more about Goya

    You can’t do this from a screen
     

    Based in Miami with a role that spans the Americas, Andreo has learned that travel retail only works when people work together. His career journey shows how collaboration, shared learning and real presence shape success across borders.

    Read more about Andreo

    How to become a market leader: a challenger mindset

    Based in Sweden with a decade at Skruf, Peter has built his career on consistent collaboration with customers and colleagues. His story shows how working closely with others helped turn a challenger into a market leader.

    Read more about Peter

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