Imperial Brands announces strategic partnership with Capgemini to accelerate its transformation to become a stronger challenger business

Imperial Brands today announces the formation of a long-term, global partnership with Capgemini, a leading business and technology transformation company.

This partnership will support Imperial’s 2030 strategic ambitions to get even closer to its consumers and customers, and to build more differentiated brands.

It is also aligned with the priorities set out at last year’s capital markets day to become a more agile, data-led and efficient business.

The new collaboration will give Imperial’s people access to Capgemini’s full suite of business and technology services including data-led insights and agentic AI, and support improvements in consumer and sales capabilities.

In the first step towards operationalising the partnership, Imperial has begun consultation on the transfer to Capgemini of teams at its finance and procurement hub in Krakow and global supply chain centre in Warsaw.

Further updates on Imperial’s strategic transformation will be provided at the company’s half year results in May. 

Lukas Paravicini, CEO of Imperial Brands, said: “Imperial Brands is on a journey to becoming a stronger challenger business. Our approach is about getting ever closer to our consumers and customers, focusing on our biggest opportunities and investing for agility. Our new partnership with Capgemini will accelerate our development. It will deliver a step-up in our consumer insights and sales execution, improve our innovation capabilities, and free our people to focus on the activities which create most value.

“We chose to partner with Capgemini because they combine world-leading data and tech capabilities, a passion for consumers and a deep understanding of what it means to be a challenger business.”

Aiman Ezzat, CEO of Capgemini, said: “Imperial Brands has achieved impressive and sustained commercial success by focusing on its consumers and customers and building a distinctive challenger business. We look forward to establishing a deep and enduring strategic partnership to further transform Imperial Brands’ capabilities and enable the continued delivery of top line and operational excellence.

“As a trusted business and technology transformation partner, we will leverage our industry-leading expertise to drive effective decision making. Imperial Brands has set a bold ambition, and we are proud to bring our skills and talent, assets and ecosystem of partnerships to support the company to achieve its 2030 objectives.”