Smoking has a serious negative impact on health and, from that perspective, the best advice is always to not start smoking, and, if you do smoke, to give up. However, many consumers tell us they value our products for the moments of relaxation and pleasure they provide.

Acting with a challenger mindset, we believe that we can drive a healthier future for our industry by making a distinctive contribution to the environment, the communities where we work, and the wellbeing of our people.

We are committed to making a meaningful contribution to harm reduction by offering adult smokers a better choice of potentially less harmful products. And we have committed to being a Net Zero company by 2040 and to a series of challenging intermediate objectives to reduce our carbon footprint.

We regularly consult with our key stakeholders to ensure the way we prioritise our ESG efforts aligns fully with their expectations of us.

Right now, in addition to consumer health and climate change, we are focusing on six other key areas, spanning the full lifecycle of our products.

We have grouped these areas into three broad categories of our People & Planet agenda: healthier futures, positive contribution to society, and safe & inclusive workplace. Explore the three tabs below to find out more.