INTRODUCING 'BEYOND SMOKE'
We’re committed to making a meaningful contribution to help reduce smoking-related harm. Read our new publication to learn how we're working towards our goal.
We’re committed to making a meaningful contribution to help reduce smoking-related harm. Read our new publication to learn how we're working towards our goal.
We understand society’s concerns about the health risks of smoking, and as a responsible business we recognise our role in helping to potentially reduce smoking-related harm.
How do we intend to accomplish this? Through making a meaningful contribution to the public health concept of tobacco harm reduction (THR).
THR principles form the basis of the insights we gather, the science we conduct, and the innovations we explore and develop as we continue to roll out a range of exciting next generation products (NGP).
To explain more about our consumer-centric approach to science and innovation, we created Beyond Smoke.
This new publication covers a wide range of topics, including:
For NGP to make a meaningful contribution to public health, they must meet certain criteria. Joe Thompson, Group Science & Regulatory Affairs Director, introduces the tobacco harm reduction equation and explains how we use it to guide our approach to marketing and advertising our products, and shape our no-tolerance approach to youth access through every stage of our products’ lifecycles.
Ever-increasing numbers of smokers around the world are seeking harm reduced alternatives to cigarettes. Thanks to advances in science and technology, there are potentially less harmful ways to consume nicotine. Head of Harm Reduction & Engagement, Thomas Nahde, explains each NGP and how they meet consumer needs while contributing to tobacco harm reduction.
With so much conflicting information out there about the potential harms of NGP, how can anyone make meaningful decisions around the use or regulation of these products? Senior Surveillance Manager, Layla Malt, debunks some of the most common myths surrounding NGP – to help people make the right decision for themselves and escalate the conversation to one based in science.
The emergence of a range of NGP categories has accelerated diversity in consumer usage behaviours. We've conducted a major piece of consumer research, covering eight countries and collecting information on about 16,000 different consumption occasions. Anand Singh, Global Insights Director, highlights some of the findings. Spoiler alert: there’s no one-size-fits-all solution in THR.
We believe that being able to seamlessly involve and interact with the people who are buying and using our products at all stages of development can be a game-changer in terms of NGP innovation. So, we created Sense Hubs – innovation centres where we research, prototype, develop, and test new products together with consumers. Find out what happens in our Sense Hubs with Head of R&D, Paul Ellis.
It’s vital that regulators, non-governmental organisations and industry strive to work together for the common good of a billion adult smokers. That’s why we support the creation of robust regulatory frameworks by countries around the world. In potentially only a decade’s time, a pragmatic approach to THR could lead to a huge dent in global smoking rates. Ross Parker, Director of Group Corporate Affairs, explains how.
‘Beyond Smoke’ also introduces our relative risk scale, explains our commitment to safeguarding consumers and to animal testing alternatives, and much more.
