We believe that we can make a valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our views and insights.
Read our latest views on the transformation of our industry
Over the past 20 years, vapes and other next generation products have helped countless smokers worldwide switch away from cigarettes, with huge potential benefits to their health.
And, as Thomas Nahde, Head of Harm Reduction and Engagement at Imperial Brands explains, there's a growing body of research to suggest that the availability of a choice of flavours has played an important role in persuading consumers to move away – and stay away – from smoking.
A fresh approach to vaping across Europe can cut youth acccess and help adult smokers seeking to make a change, as we explained to The Parliament Magazine.
Hon Lik is widely acknowledged as the original inventor of the e-cigarette. Here, he talks to Imperial Brands about the genesis of the vaping category, the challenges it faces, and his hopes for the future of tobacco harm reduction.
A team of Imperial Brands scientists and innovators, including Global Innovation Director Mattia De Dominicis, attended the Global Forum on Nicotine in June 2024 to showcase our growing contribution to tobacco harm reduction.
Imperial took part in a panel debate in March 2024 on the regulatory future of next generation products in Europe.
The event, hosted in Brussels by media agency Euractiv, considered the impacts of a potential forthcoming revision of the EU's Tobacco Products Directive.
We continue to assess our next generation product portfolio's potential to reduce risk, relative to combustible tobacco.
Our latest scientific research demonstrates that there are significantly lower levels of harmful chemicals in blu 2.0 and blu bar vapour compared to cigarette smoke.
