We believe that we can make an valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our views and insights.

Read our latest views on the transformation of our industry

A fresh approach to vaping can cut youth access and help adult smokers seeking to make a change

Irresponsible players are undermining the potential public health opportunity of new alternative products, our Chief Legal and Corporate Affairs Officer Sean Roberts told The Parliament magazine.

Click here

What we have learned on our transformation journey

Read CEO Stefan Bomhard's speech to the 2023 Global Tobacco & Nicotine Forum. 

Click here

More targeted regulation needed to prevent youth access and illicit vapes

Read our call to the UK Government to reform vape flavour names and ban packaging that deliberately appeals to
under 18s.

Click here

Consumer health

Find out in our latest Annual Report how responsibility and robust science is underpinning our consumer health ambitions.

Click here

Research update

We continue to assess our next generation product portfolio's potential to reduce risk, relative to combustible tobacco.

Our latest scientific research demonstrates that there are significantly lower levels of harmful chemicals in blu 2.0 and blu bar vapour compared to cigarette smoke.


Click here

A partnership approach
to innovation

Global Innovation Director, Mattia De Dominicis, explains how an open ecosystem-based business model is accelerating our next generation product development.

Click here

Brands of choice

Find out more about our compelling range of next generation products.

These include our vape brands blu, our heated tobacco platform Pulze and iD and our modern oral nicotine brand Zone X.

Click here

Our use of cookies

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookie policy

Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

For more detailed information about the cookies we use, see our Cookie policy