We believe that we can make an valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our views and insights.


Read our latest views on the transformation of our industry

A fresh approach to vaping can cut youth access and help adult smokers seeking to make a change

Irresponsible players are undermining the potential public health opportunity of new alternative products, our Chief Legal and Corporate Affairs Officer Sean Roberts told The Parliament magazine.

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What we have learned on our transformation journey

Read CEO Stefan Bomhard's speech to the 2023 Global Tobacco & Nicotine Forum. 

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More targeted regulation needed to prevent youth access and illicit vapes

Read our call to the UK Government to reform vape flavour names and ban packaging that deliberately appeals to
under 18s.

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Consumer health

Find out in our latest Annual Report how responsibility and robust science is underpinning our consumer health ambitions.

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Research update

We continue to assess our next generation product portfolio's potential to reduce risk, relative to combustible tobacco.

Our latest scientific research demonstrates that there are significantly lower levels of harmful chemicals in blu 2.0 and blu bar vapour compared to cigarette smoke.

 

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A partnership approach
to innovation

Global Innovation Director, Mattia De Dominicis, explains how an open ecosystem-based business model is accelerating our next generation product development.

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Brands of choice
 

Find out more about our compelling range of next generation products.

These include our vape brands blu, our heated tobacco platform Pulze and iD and our modern oral nicotine brand Zone X.

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