We believe that we can make a valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our insights.
Our views on our transforming industry
Video case study: Providing alternative choices in Greece
A dramatic fall in cigarette consumption in Greece – where smoking incidence has traditionally been among the highest in Europe – has been driven, in part, by the growing availability of alternative products.
In this three-minute video our Greek team explains Imperial Brands' active role in helping adult smokers transition away from cigarettes by offering a choice of next generation products.
Our Senior Government Affairs Manager, Stephen Rooney, outlines why sensible regulation is key to seeing positive public health outcomes in the United Kingdom and elsewhere.
We're committed to advancing next generation product science, including through in-market behavioural studies.
The potential of these products to attract, and retain, the interest of adult smokers with no previous intention to quit cigarettes is clear – as the results of our Pulze and iD study in the Czech Republic demonstrates.
As Thomas Nahde, Head of Harm Reduction and Engagement at Imperial Brands explains, there's a growing body of research to suggest that the availability of a choice of flavours has played an important role in persuading adult smokers to move away – and stay away – from smoking.
Hon Lik is widely acknowledged as the original inventor of the e-cigarette. Here, he talks to Imperial Brands about the genesis of the vaping category, the challenges it faces, and his hopes for the future of tobacco harm reduction.
A fresh approach to vaping across Europe can cut youth acccess and help adult smokers seeking to make a change, as we explained to The Parliament Magazine.
A team of Imperial Brands scientists and innovators, including Global Innovation Director Mattia De Dominicis, attended the Global Forum on Nicotine in June 2024 to showcase our growing contribution to tobacco harm reduction.
Imperial took part in a panel debate in March 2024 on the regulatory future of next generation products in Europe.
The event, hosted in Brussels by media agency Euractiv, considered the impacts of a potential forthcoming revision of the EU's Tobacco Products Directive.
