We believe that we can make an valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our views and insights.
Read our latest views on the transformation of our industry
Imperial took part in a panel debate in March 2024 on the regulatory future of next generation products in Europe.
The event, hosted in Brussels by media agency Euractiv, considered the impacts of a potential forthcoming revision of the EU's Tobacco Products Directive.
Click on the link above to read coverage of the debate.
A fresh approach to vaping across Europe can cut youth acccess and help adult smokers seeking to make a change, as we explained to The Parliament Magazine.
We continue to assess our next generation product portfolio's potential to reduce risk, relative to combustible tobacco.
Our latest scientific research demonstrates that there are significantly lower levels of harmful chemicals in blu 2.0 and blu bar vapour compared to cigarette smoke.
