We believe that we can make an valuable contribution to society by listening carefully to adult consumers, seeking open collaboration with policy makers and sharing our views and insights.

Read our latest views on the transformation of our industry

Finding the right balance

Imperial took part in a panel debate in March 2024 on the regulatory future of next generation products in Europe.

The event, hosted in Brussels by media agency Euractiv, considered the impacts of a potential forthcoming revision of the EU's Tobacco Products Directive.

Click on the link above to read coverage of the debate.

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What we have learned on our transformation journey

Read CEO Stefan Bomhard's speech to the 2023 Global Tobacco & Nicotine Forum. 

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Beyond smoke

We're committed to making a meaningful contribution to help reduce smoking-related harm.

Read our new publication to find our more about our consumer-centric approach to science and innovation.

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A different tack 

A fresh approach to vaping across Europe can cut youth acccess and help adult smokers seeking to make a change, as we explained to The Parliament Magazine.

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More targeted regulation needed to prevent youth access and illicit vapes

Read our call to the UK Government to reform vape flavour names and ban packaging that deliberately appeals to
under 18s.

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Consumer health

Find out in our latest Annual Report how responsibility and robust science is underpinning our consumer health ambitions.

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Research update

We continue to assess our next generation product portfolio's potential to reduce risk, relative to combustible tobacco.

Our latest scientific research demonstrates that there are significantly lower levels of harmful chemicals in blu 2.0 and blu bar vapour compared to cigarette smoke.


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