Elena

Project Management Office and Small Change Management

Tell us about your role?

I have the privilege of leading two important areas within our Global IT Chief Information Officer team: Project Management Office and Small Change Management.

In my PMO role, I focus on in-flight portfolio execution, making sure our projects are delivered with transparency, governance, quality and efficiency.

In the Small Change Management Team, I oversee and improve the process for managing smaller initiatives and platform optimisations, ensuring that these changes bring value while using our IT budget wisely.

Together, these roles allow me to connect strategy with execution, and business priorities with technology delivery.

How would you describe the working culture within our Sofia IT team?

The Sofia IT team has a culture that is collaborative, open, and growth-oriented.

We challenge each other to improve, but we also support one another.

There is a strong sense of ownership — people are not just delivering tasks, but contributing ideas, optimising processes, and shaping the way we work globally.

What surprised you about working at Imperial Brands since you joined?

I was surprised by how much trust and empowerment you receive here.

From the beginning, I was given the freedom to design processes, implement improvements, and shape our IT ways of working.

There’s a real appetite for change and continuous improvement..