We celebrate the enduring success of our iconic tobacco brands. At the same time, we are innovating to create alternative products, delivering increasingly satisfying experiences for consumers.
Our cigarette portfolio includes well-known international brands such as West, Davidoff, Gauloises and JPS, as well as Winston in the US, Nobel in Spain and Lambert & Butler in the UK and beyond.
West launched in Germany 40 years ago to challenge the rise of premium American blend cigarettes. As Product Development Senior Specialist Stefania Bolt explains, today it's our biggest-selling brand globally.
As Area Business Manager Julie Lakey explains, L&B has a presence in more than 40 markets, in many cases as a trusted option for British smokers spending time in tourist destinations.
We have a leading range of other tobacco products and smoking accessories including Golden Virginia fine cut tobacco, Rizla rolling papers, Backwoods cigars, and traditional oral tobacco offerings in the Nordics such as Skruf.
With a history stretching back nearly 50 years, Backwoods has established itself as one of the most popular and recognisable mass market cigar brands in the US and beyond, says Senior Brand Marketing Director Jessica Flaten.
Pulze is our heated tobacco device and, paired with iD sticks, offers smokers a compelling and potentially less risky alternative to combustible cigarettes. Building on our initial offering, we've developed an all-new Pulze 2.0.
Ezgi Topcuoglou,
Category New Product Development Lead
