We celebrate the enduring success of our iconic tobacco brands. At the same time, we are innovating to create alternative products, delivering increasingly satisfying experiences for consumers.
Our cigarette portfolio includes well-known international brands such as West, Davidoff, Gauloises and JPS, as well as Winston in the US, Nobel in Spain and Lambert & Butler in the UK and beyond.
West launched in Germany 40 years ago to challenge the rise of premium American blend cigarettes. As Product Development Senior Specialist Stefania Bolt explains, today it's our biggest-selling brand globally.
As Area Business Manager Julie Lakey explains, L&B has a presence in more than 40 markets, in many cases as a trusted option for British smokers spending time in tourist destinations.
Other tobacco products & accessories
We have a leading range of other tobacco products and smoking accessories including Golden Virginia fine cut tobacco, Rizla rolling papers, Backwoods cigars, and traditional oral tobacco offerings in the Nordics such as Skruf.
Marie Klasson, Senior Product Development Specialist, explains how Skruf challenged tradition with its distinctive white cans.
Next generation products
Pulze and iD
The Pulze device and iD sticks make up Imperial’s heated tobacco offering. The insights we’re gathering from consumer trials in Europe will inform the scale and pace of further rollouts.
Ezgi Topcuoglou,
Category New Product Development Lead
