Our cigarette portfolio includes well-known international brands such as West, Davidoff, Gauloises and JPS, as well as Winston in the US, Nobel in Spain and Lambert & Butler in the UK and beyond.


What began as a filterless cigarette in France over 100 years ago has evolved into an internationally respected brand, available in 35 markets. 

As we look to the future, sustainable packaging and product solutions will play a growing part of the Gauloises story.


Click on the link to read more from Africa SMO Director, Guillaume Dubois.

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Regional Sales Manager Angela Geringswald describes the flagship brand in our US cigarette portfolio.

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Christian Drews from our Global Duty Free team on Davidoff – a premium cigarette brand available across five continents and more than 100 countries.

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West launched in Germany 40 years ago to challenge the rise of premium American blend cigarettes. As Product Development Senior Specialist Stefania Bolt explains, today it's our biggest-selling brand globally.

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Play the video to hear Brand Manager Maria Monjardin talk about Nobel's status as one of our 'local jewel' brands in Spain.


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Anupama John, Consumer Brands Manager, Australia, on the international development of a brand that first launched in 1970 in the UK.

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As Area Business Manager Julie Lakey explains, L&B has a presence in more than 40 markets, in many cases as a trusted option for British smokers spending time in tourist destinations. 

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Other tobacco products & accessories

We have a leading range of other tobacco products and smoking accessories including Golden Virginia fine cut tobacco, Rizla rolling papers, Backwoods cigars, and traditional oral tobacco offerings in the Nordics such as Skruf.

Golden Virginia

With a heritage stretching back to 1877, Golden Virginia is a well-known and trusted brand among hand rolling tobacco smokers in the UK and Ireland.

The brand also has a growing presence across continental Europe, including Italy and Greece.


Follow the link to read more from UK Brand Manager Natalia Banasiak.

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Through a relentless focus on quality, the Rizla team continues to cater to the changing needs of consumers says Factory Manager Kris Smedts.

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With a history stretching back nearly 50 years, Backwoods has established itself as one of the most popular and recognisable mass market cigar brands in the US and beyond, says Senior Brand Marketing Director Jessica Flaten.

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Marie Klasson, Senior Product Development Specialist, explains how Skruf challenged tradition with its distinctive white cans.

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Next generation products

Pulze and iD

Pulze is our heated tobacco device and, paired with iD sticks, offers smokers a compelling and potentially less risky alternative to combustible cigarettes. Building on our initial offering, we've developed an all-new Pulze 2.0.

Ezgi Topcuoglou,
Category New Product Development Lead


Armed with insights from a successful trial, our all-new pod device, blu 2.0, has been rolled out nationally in France, the UK, and Spain. 

Julia Snedkova, Head of Sales & Marketing, France

Zone X

Consumer interest in modern oral nicotine products is growing swiftly in certain markets, and we’ve developed Zone X to capitalise on this trend.

Nieka Pourkazemi, Brand Manager

Nieka Pourkazemi, Brand Manager at zone x

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