We are Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.
As we enter a new era of growth, we are transforming. In January 2021 we announced a new strategy, one which is supported by changing how we operate to embrace ways of working and to enhance our culture.
By creating a challenger mindset among our 27,500 employees, and putting the consumer at the centre of the business, we seek to strengthen sustainable delivery and unlock long-term value for all our stakeholders.
Integral to the long-term success of our business is our sustainability strategy. We take pride in behaving responsibly and running our business the right way. It’s not just the right thing to do – it underpins the ongoing growth and development of our business.
Our core business is built around a comprehensive portfolio of cigarette, fine cut and other tobacco products. Our tobacco brands are sold in markets worldwide, including the USA where we have a significant presence through our ITG Brands business.
We are committed to making a meaningful contribution to harm reduction by building a successful Next Generation Products (NGP) business. Consumer preferences continue to evolve, and by 2025 we expect NGP to account for 20 per cent of the total nicotine market. Our portfolio of potentially less harmful products spans all three NGP categories: vapour, heated tobacco and oral nicotine.