We are Imperial Brands, a global consumer-focused organisation and the fourth largest international tobacco company.
The world’s one billion adult smokers are seeking new and potentially less harmful products and, across 120 markets, we are committed to meeting their diverse and evolving needs.
We celebrate the enduring success of our iconic, much-loved tobacco brands. At the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers.
Our ambition for a better future includes a commitment to build a more sustainable business in support of a healthier planet.
As the smallest of the four major international tobacco businesses, we know that we are at our best when we are a focused challenger, battling on behalf of our retail partners, consumers and wider society.

Our purpose

To forge a path to a healthier future for moments of relaxation and pleasure.

Our vision

To build a strong challenger business powered by responsibility, focus and choice.


Our core business is built around a comprehensive portfolio of cigarette, fine cut and other tobacco products. Our tobacco brands are sold in markets worldwide, including the USA where we have a significant presence through our ITG Brands business.

We are committed to making a meaningful contribution to harm reduction by building a successful next generation products (NGP) business. Consumer preferences continue to evolve, and by 2025 we expect NGP to account for 20 per cent of the total nicotine market. Our portfolio of potentially less harmful products spans all three NGP categories: vapour, heated tobacco and oral nicotine.