Cutting risks on the roads

With a fleet comprising of more than 6,000 vehicles covering around 120 million miles each year, road safety is an important part of our responsibility to create a safe working environment.

As a global business, our fleet is exposed to a wide range of road conditions with the potential to challenge even the most experienced road users.

‘Drive Safe’ is our company-wide programme which addresses the safety of employees and business partners. Our aim is to ensure we create the safest possible conditions for drivers and other road users.

In support of the programme, we set minimum safety requirements for our vehicles and seek to influence driver behaviours by providing regular training, identifying high-risk drivers and clearly communicating our ‘7 rules of road safety’.

Increasingly, we use technology to further influence these behaviours. In-Vehicle Monitoring Systems (IVMS) allow us to track metrics such as location, speed, cornering force and acceleration rate and support our fleet by giving feedback on driving style and highlighting potential violations such as speeding.

In 2020 we will launch our inaugural Drive Safe Awards competition, helping us to identify, reward and share best practice from across our global footprint.

The awards intend to highlight contributions from all levels of the sales function, from local sales representatives to those in senior management positions.