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Cutting risks on the roads

With a sales fleet comprising more than 6,000 vehicles covering around 120 million miles each year, road safety is an important aspect of our responsibility to create a safe working environment. 

‘Drive Safe’ is our company-wide programme which addresses the safety of employees and business partners. Our aim is to ensure we create the safest possible conditions for drivers and other road users. 

Our inaugural Drive Safe Awards were held in 2020 to recognise and celebrate the best examples of road and driver safety in our sales teams. The Cluster Award was won by our African team, which demonstrated a clear passion and commitment to improving driver safety.

The winner of the Market Initiative Award was the Italian team, which reduced vehicle collision rates by 75 per cent following the implementation of an In-Vehicle Monitoring System. Other markets, notably Russia and Senegal, were recognised for their successful implementation of IVMS, which allows us to track metrics such as location, speed, cornering force and acceleration rate and support our fleet by giving feedback on driving style. 

In 2022 we will continue to drive engagement and awareness of safety on the road. A new edition of the Drive Safe Awards will provide sales teams across the globe an opportunity to demonstrate how they ensure the safety of themselves and others whilst driving for work.

As part of the 2022 Awards we will also focus on our motorcyclists, as we continue our efforts to support those who encounter higher risk activities across the business.