18 May 2021

Business highlights

  • Positive start in implementing our new strategy to transform the business
  • Organic growth in net revenue and adjusted profit coupled with strong cash flows
  • Performance management focus has begun to stabilise aggregate market share in five priority markets
  • Tobacco net revenue continues to benefit from strong pricing
  • Improved NGP performance against a weak comparator period
  • Market trials for vapour and heated tobacco on schedule underpinning our commitment to harm reduction
  • Good deleverage progress with net debt reduced by >£3bn on a 12-month basis
  • On track to deliver full year results in line with guidance 


Analyst Presentation Webcast

A replay of the presentation webcast by Stefan Bomhard, Chief Executive, and Oliver Tant, Chief Financial Officer, is available via the link provided. The presentation script and slides are also available to download.

Stefan Bomhard, Chief Executive:

“We have made a good start in implementing our new strategy to transform Imperial and remain on track to meet full year expectations.

“In tobacco, we have put in place a clear market prioritisation to increase focus on our best opportunities for sustainable profit delivery. We have begun to stabilise the aggregate market share performance across our top five priority markets reflecting the changes we have made to tighten performance management and the good underlying momentum established over the past year. This is an encouraging start and one that I look forward to building on over time as we begin to step up investment in new strategic initiatives.

“Our NGP performance has improved, albeit against a weak comparator period. We have focused investment more tightly behind our NGP market strongholds and are on track to activate market trials in vapour and heated tobacco later this year. Our aim is to create a successful NGP business that meets consumer needs and, over time, can make a meaningful contribution to harm reduction.

“We have started to change our culture and ways of working, including developing a new market cluster structure to simplify the organisation and allocating resources more effectively. I have now assembled my new Executive Team with key external hires, who have the necessary skills and expertise to complement Imperial’s existing tobacco experience. This has significantly strengthened the capabilities we need to support the successful delivery of the new strategy.

“All of this has been achieved against the background of the ongoing global pandemic and I would like to thank employees throughout the business for their hard work and willingness to embrace change.”