Other tobacco products
With a heritage stretching back to 1877, Golden Virginia is a well-known and trusted brand among hand rolling tobacco smokers in the UK and Ireland. The brand also has a growing presence across continental Europe, including Italy and Greece.
A giant in the UK hand rolling tobacco market for decades, GV Original today remains the leading premium rolling tobacco in its home market.
In 2009 GV Yellow was launched in response to the evolving expectations of value-seeking smokers. Today the two variants combined account for around 15 per cent of the UK market, and we will stay focused on meeting the expectations of the growing number of smokers who choose rolling tobacco.
Natalia Banasiak, Brand Manager, UK
Whether it is through music or comedy, Backwoods has fostered strong ties to popular culture throughout its history.
The brand stretches back nearly 50 years and has established itself as one of the most popular and recognisable mass market cigar brands in the US and beyond.
All Backwoods cigars are made using a 100 per cent natural leaf wrapper, giving each of them a unique look and feel. Backwoods’ loyal community of consumers value their authentic connections with the brand, and that’s what we’ll keep on delivering.
Jessica Flaten, Senior Brand Marketing Director
Rizla is the world’s best-selling and most recognisable rolling paper, with an iconic status that’s supported by more than 200 years of heritage.
Available in a wide number of variants, Rizla is a truly international brand with sales in more than 120 countries. It’s a market leader in many of them too, including in the UK, Ireland, Italy and Greece.
With a relentless focus on quality, the Rizla team continues to cater to the changing needs of consumers. We're producing more unbleached papers than ever before, as well as thinner and more technically advanced papers and filters.
Kris Smedts, Rizla factory manager, Belgium
Friends Adam Gillberg and Jonas Engwall created Skruf in 2003 to give Swedish consumers a fresh, premium alternative to traditional brands of snus, an oral tobacco product with a long history of use in the Nordics.
Skruf broke the mould with its distinctive white cans, a far cry from from the dark colours historically associated with the market’s existing products.
The brand quickly gained traction and Imperial acquired the Skruf business two years later. A successful introduction to the neighbouring Norwegian market followed – it’s captured around a third of the market there – and the brand range has been extended to include tobacco-free options.
Marie Klasson, Senior Product Development Specialist
