Next generation products

 

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blu

Driven by a determination to create an appealing alternative to smoking, blu was created in the US by founder Jason Healy in 2009. International launches soon followed and blu became Imperial’s vaping brand of choice following its acquisition in 2015.

The brand is available in several formats including myblu, a simple-to-use battery-powered device which is paired with e-liquid pods. 

blu is present in European markets, including the UK and France, as well as the USA where a new marketing proposition is being tested. With innovation playing a crucial role in supporting smokers’ transition away from smoking, trials of an all-new myblu device began in France in April 2022.

Julia Snedkova, Head of Sales & Marketing, France

Next generation product Blu

Pulze and iD

With award-winning branding and design, the Pulze device and iD sticks make up Imperial’s heated tobacco offering. Following initial testing in Japan, the products have now moved to challenge in European markets. 

The Pulze device offers up to 20 consecutive sessions on one charge and a choice of two heating modes, giving consumers the ability to set their preferred taste intensity in our range of iD sticks. 

Currently, the brand is available in the Czech Republic and Greece with consumer trials developing well. The insights we’re gathering will inform the scale and pace of further rollouts in European markets where smokers have shown an appetite for these types of products.

Ezgi Topcuoglou, Category New Product Development Lead


ZONE X

Consumer interest in modern oral nicotine products is growing swiftly in certain markets, and we’ve developed ZONE X bamboo fibre pouches to capitalise on this trend.

ZONE X consumers are typically 25+, urban and open-minded. They're moving towards a cleaner lifestyle, and favour a discreet way to enjoy nicotine.

With a presence in Denmark, Sweden, Switzerland, Austria, Norway and Estonia, the brand is available in a variety of strengths, formats and flavours to meet a range of consumer moods and moments.

Innovation is a key part of the brand’s DNA and we’ll continue to develop new options in the ZONE X range in line with our consumer insights.

Nieka Pourkazemi, Brand Manager

Nieka Pourkazemi, Brand Manager at zone x

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We're a global consumer-focused organisation and the fourth largest international tobacco company.
We're a global consumer-focused organisation and the fourth largest international tobacco company.
We're a global consumer-focused organisation and the fourth largest international tobacco company.

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