Winston is an American icon. The packaging’s distinct, timeless feel features an eagle, and highlights the brand's North Carolina roots and 1954 heritage. 

Blended with this proud history is Winston’s deep understanding of its typical consumer today; mostly suburban, deeply patriotic, and someone who enjoys outdoor pursuits. 

Racing has always been a part of the Winston DNA and we’re supporting a respected US retailer to run a NASCAR team giving us valuable opportunities to connect with adult smokers. 

In 2022, following a successful trial in Texas, we launched a packaging refresh for the first time in several years with a new look and design.

Angela Geringswald, Regional Sales Manager, USA

Winston logo

Gauloises logo


What began as a filterless cigarette in France over 100 years ago has evolved into an internationally respected brand, available in 35 markets. Key markets for the brand include Germany, Morocco, Algeria, Iraq and France. 

Gauloises’ French roots, enduring associations with art and pop culture, and a distinctive steamed tobacco manufacturing process cement the brand’s iconic status.

As we look to the future, sustainable packaging and product solutions will play a growing part of the Gauloises story. In late 2021 Gauloises Liberté, available in Germany, relaunched with a paper-only filter and a pack made from 97 per cent recycled materials.

Guillaume Dubois, SMO Director, Africa


West launched in Germany in 1981 to challenge the popularity of premium American blend cigarette offerings. It gained traction quickly and by the end of the decade became one of the leading tobacco brands in the country. 

Today, with a presence in more than 40 diverse markets, West is the biggest selling brand globally in our international cigarette portfolio. In addition to its home market other key territories include Spain, Saudi Arabia and Taiwan.   

West continues to provide choice and value through its wide range of fine cut tobacco extensions, continued focus on limited edition packs, and consumer-relevant cigarette innovations such as slower burning paper.

Stefania Bolt, Product Development Senior Specialist

West logo

Christian Drews from our Global Duty Free team on Davidoff


Davidoff is one of the most recognisable global names in tobacco, with a heritage closely tied to its founder, entrepreneur Zino Davidoff. 

This premium cigarette brand joined the Imperial portfolio in 2002 as part of the acquisition of Reemtsma. We acquired the Davidoff trademark for cigarettes outright in 2006. 

Davidoff is available across five continents and more than 100 countries, with a significant presence in Taiwan, Saudi Arabia and key markets in Central and Southern Europe. It’s also one of the most popular brands among globetrotting smokers, performing strongly in the global duty free channel.

Christian Drews, Senior Consumer Marketing Manager, Global Duty Free


John Player Special launched in the UK in 1970 and, for 50 years, JPS has offered premium tobacco at an affordable price. Its original and iconic black and gold livery adorned the race cars of many F1 world champions but as times have changed, so have we. 

Expanding Internationally through the '90s and '00s, JPS became a leading brand in 19 markets; chief among them Germany, the UK and Australia. 

The launch of our ‘Let The Players Play’ campaign celebrates the brand’s ‘glass half full’ attitude. JPS seeks to bring fresh perspective to the category through design, innovation, and a focus on increasingly more sustainable packaging and products.

Anupama John, Consumer Brands Manager, Australia

John Player Special logo

Lambert & Butler logo


Lambert & Butler takes its name from a tobacco company founded in London by Charles Lambert and Charles Butler in 1834.

For many years L&B has been one of the most well-known and popular cigarette brands in the UK and today maintains a 12 per cent share of one of our most important markets.

L&B has a presence in more than 40 markets, in many cases as a trusted option for British smokers seeking relaxation and pleasure in southern Europe’s tourist destinations. It was also introduced to the Australian market in 2021.

Julie Lakey, Area Business Manager, UK


From the time of its launch in 1981, Nobel has always had a unique and characterful place in the Spanish cigarette market.

Play the video to hear more from Brand Manager Maria Monjardin on Nobel's status as one of our 'local jewel' brands in Spain.

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We're a global consumer-focused organisation and the fourth largest international tobacco company.
We're a global consumer-focused organisation and the fourth largest international tobacco company.
We're a global consumer-focused organisation and the fourth largest international tobacco company.

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