Joerg Biebernick

Division Director, Europe



Joerg joined Imperial in November 2017. Served as Joint Interim Chief Executive Officer for five months in 2020 prior to Stefan Bomhard's appointment.


Joerg is responsible for our operations across Europe. He has considerable brand marketing and general management experience built during a 25-year career in Europe and the US.

Prior to joining Imperial, Joerg served as President, Latin America for Kimberly Clark. He has also held senior positions working in the consumer goods sector for both Georgia Pacific and Procter & Gamble. In addition to managing our Europe Division, Joerg has responsibility for our Market Repeatable Model and the Imperial Tobacco brand portfolio.