Group Innovation Director
David was appointed to OPEX in December 2018 having joined Imperial in October 2017.
SKILLS AND EXPERIENCE
David has played a pioneering role in the nicotine products industry since 2008 when he built the CN Creative business with his business partner Chris Lord. Together they went on to co-found the vapour and nicotine product innovation business Nerudia in 2013. Both joined the Imperial family when Nerudia was acquired by Fontem Ventures in 2017.