We continue to reshape our brand portfolio to meet evolving consumer preferences for a broader repertoire of nicotine products.

We prioritise our high-quality Asset Brands and focus resources behind these brands to drive quality, profitable growth.


We have strong brand positions in cigarettes and fine cut tobacco. Our Next Generation Product portfolio includes our blu vapour brand, heated tobacco brands iD and Pulze, and oral nicotine offerings Skruf, Knox and zoneX.