Our people are central to our responsible approach, living the values, respecting our Code of Conduct and driving responsible performance.

We focus on four areas: being responsible with products; having a rewarding workplace; respecting natural resources and reinvesting in society. Within our CR Framework we align our responsibility objectives, main issues, business activities and stakeholder interests.

How we contribute, collectively and individually, determines the level of positive change and success we deliver. We encourage everyone to get involved across the business.

Our materiality analysis has enabled us to differentiate our issues on a basis of stakeholder interest and business relevance. This is further explained in our GRI Sustainability Report that also details our performance indicators and data.

We use select benchmarks and indices, such as the ROBECO SAM analysis for the Dow Jones Sustainability Index and the Carbon Disclosure Project, to compare performance and inform improvement. To see how we perform you can view our CDP Feedback Summary and our ROBECO SAM Performance Summary.

To view the progress we've made against our objectives and targets, please download our 2016 Progress against Objectives.

To view the objectives and targets for the 2017 financial year, please download our Objectives and Targets.

The information that we disclose is subject to independent verification. Selected data detailed in our CR performance reporting has been assured by PricewaterhouseCoopers LLP. To review the scope and extent of the work, please refer to the Assurance Report and Approach Document and our Reporting and Criteria document.

A number of case studies in relation to our CR issues are available. 


We place responsibility in the context of good business management. Our PLC Board approves direction and remains informed with business reviews, progress reports and briefings. Our Operating Executive is responsible for implementing Group strategy and monitoring operational performance.

Further information can be found in our Leadership and Governance Table.

Material risks to the business, including strategic, operational, financial, legal and the most pertinent social and environmental risks, are detailed in our Risk Register. Aligned to this is our Sustainability Risk Register which details our CR issues and links them with the most relevant operational and strategic risks and our governance framework.


Building and maintaining trust with our stakeholders underpins our business success and reputation. Engagement introduces wider perspectives and enables better decision-making.

For information on key stakeholder groups and how we engage, please view Responding to our Stakeholders.

Periodically we seek opinions by convening a Stakeholder Panel to appraise our responsible approach and to listen to different viewpoints. To see the latest stakeholder panel report, please view Stakeholder Panel Report 2015.


Governments face increasing pressure to exclude tobacco manufacturers from legitimate engagement. We seek to share our unique knowledge and expertise.

We pursue constructive and informed dialogue, to work towards proportionate and pragmatic regulation. We have experienced corporate affairs specialists and consult external experts where necessary.

Our membership of a range of industry bodies assists us in understanding the implications of potential regulatory changes.

Employees and third parties who undertake engagement on our behalf are required to do so in line with our Guiding Principles for External Regulatory Engagement. These are consistent with our Code of Conduct, policies and positions and aspects such as transparency, openness, accuracy, integrity and professionalism. We are registered voluntarily on the European Commission’s Register of Interest Representatives. This is aimed at increasing transparency and is linked to a code of conduct.

We seek to engage with governments and regulators across the political spectrum but remain neutral. We engage with governments, opposition parties, select committees, competent authorities and others, directly or through industry associations, on a number of topics in our efforts to raise awareness of key issues and assist informed decision making.