We measure our Responsibility performance against the progress we make in four key areas.

 

PRODUCT RESPONSIBILITY

Being responsible with products is about meeting consumer needs and demonstrating that we have an important and legitimate role in meeting the demand for tobacco goods.

REWARDING WORKPLACE

We want to create an inspiring workplace for our employees, support their career aspirations and build their capabilities so that their talents and skills flourish.

RESPECTING NATURAL RESOURCES

Improving environmental performance supports efficiency and cost optimisation and enables us to better comply with evolving environmental legislation.

REINVESTING IN SOCIETY

We support livelihoods through wealth creation and community participation. 

These four areas form the basis of our responsibility framework; they are the responsible focus for our business, our people, and our stakeholders.

Our Values and Code of Conduct are embedded in the business and drive our responsible approach. We also have policies, internal controls and risk management processes that underpin our sales growth strategy.

Quote

"Responsibility is central to our sustainable growth strategy – how we behave today impacts our business tomorrow."

Alison Cooper, Chief Executive

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