CAPITAL MARKETS EVENT: BUILDING BLU

We hosted a capital markets event in London on Tuesday 25 September 2018 focused on our Next Generation Products (NGP) business. 

The event provided insights into how we are executing against our NGP strategy. At the heart of our strategy is a desire to create something better for the world’s smokers. We want smokers to switch to alternative products with lower health risks. We are enabling this transition by providing an outstanding vaping experience, endorsed by a trusted brand and underpinned by leading edge science.

The presentations set out the considerable potential NGP offers and why this is also additive for Imperial and its shareholders. We highlighted how we are developing the pioneering brand blu with a compelling vaping proposition and a dynamic innovation pipeline to appeal to adult smokers. Our omnichannel approach is building distribution strength across traditional retail outlets, vape stores and online, ensuring our products are available when and where smokers want to buy them.

The presentation slides are available now.

PRESENTATIONS ARCHIVE