We’re optimising our portfolio to focus on our Growth and Specialist Brands, which generate more than half of our tobacco net revenue.

Our high-quality Growth Brands have broad consumer appeal. Several have been developed into total tobacco offerings, providing consumers with both cigarette and fine cut tobacco experiences. We’re managing these brands to drive quality sustainable growth.
 

GROWTH BRANDS

These high-quality brands have strong consumer appeal and generally well-established positions in key markets

Our Specialist Brands consist of a dynamic range of cigarette, fine cut and smokeless tobaccos, papers, cigars and e-vapour brands. Specialist Brands have strong positions in their own categories and are enjoyed by specific consumer groups. These brands have a track record of generating strong returns.

The remainder of our portfolio consists of local and regional brands. These Portfolio Brands either add to our revenue generation or will be migrated into Growth Brands.

old-Davidoff


 

old-PS


 

west-logo


 

gauloises-logo


 

news-logo


 

Winston Logo-480x240


 

l-and-b-logo


 

old-JSP
bastos-logo


 

old-Fine

SPECIALIST BRANDS

Specialist Brands have strong positions in their own categories, appealing to specific consumer groups.

Gitanes


 

Romeo-y-Julieta


 

Rizla


 

Kool


 

Style


 

Route-66


 

Blu


 

Cohiba


 

Drum


 

Skruf
Montecristo


 

golden-virginia


 

Backwoods